by Edward S. Levine · Dog Ear Publishing, LLC · tapa dura · ISBN 9781457513121
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
Written by Edward S. Levine, this book is an essential guide for Sales Engineers (SEs) looking to evolve in their professional roles. Through proven strategies and tactical essentials, the work explores how SEs can transition from being mere providers of technical information to becoming strategic consultants who connect technical features with business drivers and customer pain points.
In addition to offering advice on improving presentations, handling objections, and managing relationships with executives, the book includes a section dedicated to SE management. It is a valuable resource for both professionals aiming to excel in their roles and managers looking to build and develop high-performance SE teams.
