by John Wilmshurst · Butterworth-Heinemann Ltd · tapa blanda · ISBN 9780434923304
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«Fundamentals of Advertising» is the advertising manual by John Wilmshurst, published by Butterworth-Heinemann Ltd in paperback (267 pages, in English).
A reference work that explains the basic principles of advertising and offers an overview of the advertising industry: its organization, common practices and the role it plays within business and the economy.
Originally published in 1985. It belongs to The Marketing Series collection, published with the support of the Institute of Marketing and the CAM Foundation.
Aimed at university students and professionals in the advertising and marketing sector.
