The New Rules of Retail: Competing in the World's Toughest Marketplace

Synopsis of The New Rules of Retail: Competing in the World's Toughest Marketplace

«The New Rules of Retail: Competing in the World's Toughest Marketplace» is the business essay by Robin Lewis and Michael Dart, in hardcover.

It analyzes the transformation of retail driven by technology and globalization, and proposes a new model based on neurological connection with the customer, preventive distribution and control of the value chain. It includes cases from VF Corporation, Starbucks, Ralph Lauren, Apple, Gilt Groupe and Amazon.

Published by Macmillan in December 2010; it consists of 256 pages in English and falls within business and economics.

For retail professionals, managers and readers interested in business strategy and e-commerce.