by Josue Gadea · Dilve · tapa blanda · ISBN 9788460839170
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«Venta por valor» is the sales and neurosales manual by Josué Gadea, published by Dilve in paperback (237 pages, in Spanish).
Josué Gadea proposes a method to sell more without being the cheapest: turning budgets into proposals that communicate value. Based on neurosales, it shows how to address the client's primitive brain, build trust, segment and empathize, and apply influence and persuasion techniques to boost the purchase decision.
Published on April 11, 2018. Includes a prologue by D. Pablo Ferreirós Bennett.
For salespeople, consultants and trainers who want to stop competing on price and apply neurosales in their commercial proposals.
