by Paul Temporal · John Wiley & Sons Ltd · tapa dura · ISBN 9780470824498
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«Advanced Brand Management» is Paul Temporal's brand management guide, published by John Wiley & Sons Ltd in hardcover (256 pages, in English).
Practical guide on brand strategy that explains how to develop and manage advanced strategies to ensure sustainable brand value in a changing environment. Covers consumer insights, emotion, vision, positioning, brand architecture, extension and revitalization; includes more than 40 cases and a toolkit.
Second edition, originally published in 2002 and reprinted in 2010. Category: Business and Economics.
Aimed at marketing professionals and brand managers, in both established companies and new ventures.
