Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Hand-checked
Free SHIPPING
Second life
Advanced Brand Management
by Paul Temporal · John Wiley & Sons Ltd · tapa dura · 256 pages
7 people viewing thisViewed 0 times
3.8
Pages: 256 pagesAuthor: Paul TemporalPublisher: John Wiley & Sons LtdFormat: tapa duraLanguage: enRelease date: 15/3/2010ISBN: ISBN 9780470824498
Choose the condition
What each condition includes
Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.
Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.
Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.
Like New — no visible signs of useNo visible marks. Cover, spine and pages flawless.
New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Synopsis of Advanced Brand Management
Este libro es una guía completa para la gestión de marcas en un mundo en constante cambio. Paul Temporal, experto en marcas de renombre mundial, explica cómo desarrollar y gestionar estrategias sofisticadas que aseguren un valor de marca sostenible. El autor aborda temas como la obtención de valiosos conocimientos del consumidor, el uso de la emoción para asegurar el éxito de la marca y la creación de una cultura de marca sólida. Con más de 40 estudios de caso, este libro es un recurso indispensable para cualquier persona responsable de una marca, ya sea en una empresa establecida o en una nueva.
More titles for fans of Paul Temporal
Recommended by Julia
About the author
Paul Temporal
Discover second-hand books by Paul Temporal.
Born in 194614 titles published
View full profileBest-selling books in Business
Best sellers
Take 3, pay for only 2 · TRIPLEUS
-
VAT included