by Antonio Salcedo Fernández · ESIC Editorial · tapa blanda · ISBN 9788473565752
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book explores the phenomenon of persuasion from various perspectives, focusing on face-to-face interaction. It is presented as an illustrative and practical work, located between the academic and the informative, divided into two parts: a conceptual and an operational one. From the Greek classics to current psychology, the approach is eclectic, taking elements from NLP, the cognitive theory of emotions, and behaviorist approaches such as assertiveness. The author, a business consultant with more than fourteen years of experience, provides practical examples throughout the work, facilitating learning through fourteen formulas that summarize the keys to persuasive communication. It is a work of interest to both students and professionals.
