Au clair de la pub

Synopsis of Au clair de la pub

«Au clair de la pub» is Jan van Aal's essay on advertising, published by Luneau Ascot in paperback (71 pages, in French).

Through concrete examples, the author explains how advertising helps grow a business and market a product, and reviews the fundamentals of commerce: producer, intermediary and consumer.

With the subtitle «La publicité d'aujourd'hui racontée», the book was published on October 31, 1986 and includes a foreword by Jacques Séguela.

Suitable for those new to advertising or managing a business who wish to understand the producer-intermediary-consumer chain.