by Omar Arce Torreblanca · Cómo diseñar un club de fidelización rentable · tapa blanda · ISBN 9788416882137
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«Cómo diseñar un club de fidelización rentable», by Omar Arce Torreblanca, is a practical guide in paperback (102 pages, in Spanish).
Practical guide to designing profitable loyalty clubs, based on more than nine real programs and twenty-two million members. It explains how to set strategy, segment with RFM and control profitability through charts, diagrams and infographics. It provides an Excel template to analyze revenue and ROI, and a roadmap to apply the method.
The work was published in December 2016. The author has designed loyalty programs for Eroski, El Corte Inglés, Covirán, La Sirena and El Palacio de Hierro.
A read aimed at marketing professionals seeking to turn customer satisfaction into profitable and sustainable loyalty.
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