by Clive Humby, Terry Hunt · Gestión 2000 · tapa blanda · ISBN 9788480886901
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
Written by Clive Humby and Terry Hunt with the collaboration of Tim Phillips, this book is a fundamental work on loyalty marketing. The authors explore effective strategies for connecting with customers and maximizing the value of long-term business relationships, offering practical keys to implementing loyalty programs that truly work in today's business environment. Published by Gestión 2000, it is an essential reference for marketing professionals and students interested in understanding how data management and customer service can transform a company's profitability.
Tapa dura
