by Pedro Aceituno Aceituno, José Tovar Jiménez, José Luis Casero Gimón, María Teresa Díez Meriel, María José Leza Angulo, María Teresa Bote García · UDIMA · tapa blanda · ISBN 9788445425237
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«Creación y gestión de empresas» is the business manual by Pedro Aceituno Aceituno and others, in paperback, published by UDIMA (304 pages, in Spanish).
Introductory manual that analyzes the profile of the entrepreneur, the business idea and the business plan, and addresses practical management: economic-financial viability, marketing, franchising, incorporation, taxation and socio-labor aspects. It includes case studies and real experiences, with attention to new technologies and internationalization.
Collective work signed by six authors, published in 2013 within the Business and Economics area.
It is aimed at entrepreneurs and business administration students who want a practical guide to the process of creating and managing a business.
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