by Thomas M. Siebel, Pat House · MAXIMA L MESNIL · tapa blanda · ISBN 9782840012184
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«Cyber Rules» is the essay on e-commerce by Thomas M. Siebel and Pat House, published in paperback in French by Maxima Laurent du Mesnil in 1999.
«Cyber Rules» analyzes how the rise of the Internet changed the rules of traditional commerce and why companies must be online to compete. Thomas M. Siebel and Pat House, founders of Siebel Systems, draw from the first web generation six essential rules for e-commerce.
The work consists of 291 pages and includes a foreword by Charles Schwab.
Aimed at executives, entrepreneurs and marketing or consultancy professionals interested in the digital transformation of commerce.
