by Sarah-Jayne Gratton, Dean Anthony Gratton · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441531284
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«De 0 a 100.000. Social Media para profesionales y pequeñas empresas» is the practical guide by Sarah-Jayne Gratton and Dean Anthony Gratton in paperback.
Manual aimed at professionals and small businesses. It proposes a ten-step method: listen before engaging, develop an authentic voice, find influencers, build a community, refresh the brand and evaluate success, with the goal of reaching 100,000 followers on a low budget.
Published by Anaya Multimedia in 2012, with 256 pages in Spanish. The back cover indicates it comes from the original «Zero to 100,000».
For professionals and small businesses looking to increase their visibility and attract new customers through social media.
