by Ignacio Ochoa · ACENTO EDITORIAL · tapa blanda · ISBN 9788448301675
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Diccionario de publicidad» is the reference work on advertising by Ignacio Ochoa, published by Acento Editorial in paperback (94 pages, in Spanish).
A reference work that brings together the vocabulary of the advertising sector, with over a thousand trade terms and their definitions. It includes everything from planning acronyms like GRP to creative concepts like above-the-line, as well as production terms such as rotary press, schedule, font or magenta, to understand the common language of advertising.
The dictionary was originally published in December 1996 and falls within the business and economics category.
For advertising students and professionals who need a quick reference work with the sector's vocabulary.
