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Die geheimen Verführer
by Vance Oakley Packard · Ullstein · tapa blanda · 195 pages
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Pages: 195 pagesAuthor: Vance Oakley PackardPublisher: UllsteinFormat: tapa blandaLanguage: deISBN: ISBN 9783548024028
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Synopsis of Die geheimen Verführer
Descubre los secretos de la persuasión y la influencia en 'Die geheimen Verführer' de Vance Packard. Este libro explora cómo las técnicas de marketing y publicidad manipulan nuestras decisiones inconscientes. Con un análisis profundo y ejemplos reveladores, Packard desentraña las estrategias ocultas que moldean nuestros deseos y comportamientos de consumo. Una lectura esencial para comprender el poder de la persuasión en la sociedad moderna.
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About the author
Vance Packard
Vance Oakley Packard was an American journalist and social critic. He was the author of several books, including The Hidden Persuaders and The Naked Society. He was a critic of consumerism.
1914–199638 titles published
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