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Dinamización del punto de venta
by Begoña Ares García, Pedro Brenes Muñoz · Editorial Editex · tapa blanda · 288 pages
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Pages: 288 pagesAuthor: Begoña Ares García, Pedro Brenes MuñozPublisher: Editorial EditexFormat: tapa blandaLanguage: es-ESRelease date: 1/4/2014ISBN: ISBN 9788490032664
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Synopsis of Dinamización del punto de venta
Este libro, titulado 'Dinamización del punto de venta', es una guía educativa para la formación profesional en el ámbito del comercio y marketing. Escrito por Begoña Ares García y Pedro Brenes Muñoz, el libro aborda temas como la distribución comercial, el merchandising, el comportamiento del consumidor, la organización del punto de venta, la publicidad y las acciones comerciales. Con 288 páginas, esta edición en tapa blanda de Editorial Editex es una herramienta didáctica esencial para estudiantes y profesionales del sector.
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