by Joan Ginebra, Rafael Arana de la Garza · MC GRAW HILL / INTERAMERICANA MEXICO · tapa blanda · ISBN 9789684228993
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«Dirección por servicio» is the business management book by Joan Ginebra and Rafael Arana de la Garza, published by McGraw-Hill in paperback.
The book advocates «the other quality», that of customer service, as a decisive factor in business management: it explains why service quality should be at the center of management and proposes strategies to integrate it into the organization, thereby improving customer satisfaction and business success.
Part of the IPADE Business Series; Spanish-language edition of 262 pages, published in 1998.
Aimed at executives, professionals and students of administration and economics interested in service management and quality.
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