by Enrique Ortega Martínez · Área Editorial, S.A. · tapa blanda · ISBN 9788487606083
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«El nuevo diccionario de marketing y disciplinas afines» is the dictionary by Enrique Ortega Martínez published by Área Editorial in paperback (623 pages).
It compiles and defines the fundamental terms and concepts of marketing and its related disciplines. Designed as a reference work for students and professionals, it facilitates handling of the sector's terminology and understanding of modern marketing strategies.
Reference work aimed at students and professionals in marketing, economics, and business management.
