by Enrique Ortega Martínez · ESIC Editorial · tapa dura · ISBN 9788473560641
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The Nuevo Diccionario de Marketing y disciplinas afines is an essential reference work for marketing students and professionals. This dictionary covers the theoretical and practical foundations of marketing through more than 1,500 interrelated terms. Key concepts such as Rating, Coverage and GRPs are explained clearly and concisely, along with market research techniques such as the Omnibus and the Taquistoscopio. An indispensable tool for understanding and applying marketing in today's world.
