by William A. Cohen · tapa dura · ISBN 9788423408726
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«El plan de marketing» is the marketing guide by William A. Cohen, published by Deusto in hardcover (287 pages, in Spanish).
The work develops the procedure for creating a marketing plan and includes forms, strategies, and techniques applicable to commercial activity. It presents a working methodology oriented toward business management and informed decision-making.
It belongs to Deusto's Business Library, with guaflex binding and gilt lettering on the cover.
Recommended for marketing professionals, executives, and students of economics and business interested in applying a structured methodology to commercial planning.
