El plan de marketing en la práctica

Synopsis of El plan de marketing en la práctica

«El plan de marketing en la práctica» is the marketing guide by José María Sainz de Vicuña Ancín, published by Esic in paperback (464 pages, in Spanish).

A reference work for executives and managers who need to organize their company's commercial activity: it explains with a clear method how to develop a marketing plan, from market analysis to the definition and execution of strategies, with practical tools aimed at improving competitiveness.

ESIC's «Libros profesionales de empresa» collection; 9th revised and updated edition. According to the cover, the work was selected among the 28 best management books by Capital magazine.

Aimed at executives, managers and marketing professionals, as well as business and economics students.