by Carlos Domingo · Gestión 2000 · tapa blanda · ISBN 9788423414055
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«El viaje de la innovación» is the business management essay by Carlos Domingo, published by Gestión 2000 in paperback (184 pages, in Spanish).
The author argues that innovation can be learned and applied methodically, without relying on geniuses like Steve Jobs or Amancio Ortega. With examples from Zara, Nintendo, Gamesa, El Bulli and La Caixa, he clarifies what innovation is, how many types exist, and how to turn it into a lever for developing successful business projects.
Included in the Management collection, with a prologue by César Alierta, executive chairman of Telefónica.
Aimed at executives, entrepreneurs and professionals interested in innovation management and business project development.
