by P. R. Smith, Dave Chaffey · Butterworth-Heinemann · tapa blanda · ISBN 9780750663595
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Emarketing Excellence» is the practical digital marketing guide by P. R. Smith and Dave Chaffey, published by Butterworth-Heinemann in paperback (372 pages).
Guide to planning and executing internet marketing campaigns. Combines classic business planning with digital techniques and includes a flexible model for understanding interactive media issues. Covers B2C and B2B cases, advice on creating effective content for the online reader, and web links to expand each chapter.
Second edition, published in 2005, in the Emarketing Essentials series. The text is written in English.
Aimed at marketing professionals and university students who want to apply digital strategies in organizations of any size.
