Internet Marketing: Strategy, Implementation and Practice

Synopsis of Internet Marketing: Strategy, Implementation and Practice

«Internet Marketing: Strategy, Implementation and Practice» is the marketing manual by Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer and Kevin Johnston.

Guide to using the internet to support organizational marketing, from environmental analysis to the design and implementation of digital strategies. Connects theory with real cases from Dell, eBay and Facebook, and covers channels such as affiliate marketing, online public relations and search engine marketing.

Fourth edition published in 2009 by Pearson, in English, with 702 pages in paperback.

Aimed at students of digital marketing, e-commerce or internet marketing, and at professionals wishing to update their skills.