by Vicente de los Ríos Medina · Almuzara · tapa blanda · ISBN 9788418578373
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«Empresa sana» is the business management manual by Vicente de los Ríos Medina, published by Almuzara in paperback (208 pages, in Spanish).
It argues that if a person can reinvent themselves, so can a company. Using the analogy between the human body and the organization, it addresses digitalization, new competitors, and changing habits of consumers and employees, and includes questionnaires to assess whether a business is ready to transform.
First edition published on January 8, 2021, within Almuzara's Economía y Empresa collection.
Aimed at executives and professionals seeking keys to adapt their business to the digital environment and ensure its continuity.
