by Felix Holzapfel, Klaus Holzapfel · BusinessVillage · tapa blanda · ISBN 9783869800530
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«Facebook - Marketing unter Freunden», by Felix and Klaus Holzapfel, is the marketing guide for SMEs in paperback (248 pages, German, BusinessVillage).
The book shows how small and medium-sized businesses can advertise on Facebook and connect with their customers. It includes examples of real campaigns and strategies, with a focus on dialogue and interaction rather than direct advertising, as well as insights into pages and social plugins.
The registered edition is the third; the year of publication is 2010. The text is in German and the work falls within the business and technology categories.
For small and medium-sized businesses and marketing professionals interested in using Facebook as a channel for promotion and dialogue with customers.
