Fundamental dos estudos de mercado

Synopsis of Fundamental dos estudos de mercado

«Fundamental dos estudos de mercado» is the market research manual by José Luis Pessôa Lopes, published by Edições Sílabo in Portuguese.

The work develops the fundamentals of market research and combines theory with practice, addressing market analysis and commercial strategy. Its didactic approach is aimed at students and professionals who need a foundation to understand the processes of study and decision-making in the business sphere.

Published in 2007, in European Portuguese. It falls under the Business and Economics category.

For students and professionals in business and economics interested in market research and its practical application.