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Fundamental dos estudos de mercado
by José Luis Pessôa Lopes · Edições Silabo · tapa blanda · 380 pages
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Pages: 380 pagesAuthor: José Luis Pessôa LopesPublisher: Edições SilaboFormat: tapa blandaLanguage: ptISBN: ISBN 9789726186137
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Synopsis of Fundamental dos estudos de mercado
Este libro, escrito por José Luis Pessôa Lopes, ofrece una visión integral sobre los fundamentos de los estudios de mercado, combinando teoría y práctica. Es una herramienta esencial para estudiantes y profesionales interesados en comprender las metodologías y técnicas necesarias para realizar análisis de mercado efectivos en el entorno empresarial actual. Con un enfoque didáctico, la obra aborda los conceptos clave del marketing y la investigación comercial, proporcionando al lector las bases necesarias para la toma de decisiones estratégicas. Es una referencia fundamental publicada por Edições Silabo para quienes buscan profundizar en el ámbito de la gestión y el análisis de mercados.
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