by Ignacio Cruz Roche · Ariel. · tapa blanda · ISBN 9788434420441
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This book, titled 'Fundamentals of Marketing', is a work by Ignacio Cruz Roche published by Ariel in 1990. It is an introduction to the world of marketing, ideal for students and professionals in the sector. The book is paperback bound and has 285 pages with graphics. It is a reprinted first edition, covering the fundamentals of marketing in a clear and concise manner.
