by Philip Kotler, Gary Armstrong · PEARSON UNIVERSIDAD · tapa blanda · ISBN 9789702604006
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
Principles of Marketing is a textbook in Spanish that provides a comprehensive introduction to the principles and practices of marketing. This edition, published by Pearson Educación, is written by Philip Kotler and Gary Armstrong, two renowned authors in the field of marketing. The book is designed for students and professionals looking to understand the fundamentals of marketing and how to apply them in the real world. Includes a complementary CD-ROM.
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
