by VV.AA, Carmelina Vela, Olga Bocigas · Cincio Días · tapa blanda · ISBN 9788480362313
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«Fundamentos de Marketing II El Mercado» is the marketing manual by Carmelina Vela and Olga Bocigas, published in paperback in 1994 (58 pages, in Spanish).
Introductory manual focused on the market: it presents the key ideas of marketing and explains the market's role within commercial activity. Its didactic approach, reinforced with diagrams and charts, is designed for university study.
The «Fundamentos de Marketing» series has this title as its second volume; the cover assigns it to the Universidad collection.
Aimed at university students of marketing and economics who need an introduction to market concepts.
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