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Fundamentos psicosociales de la publicidad
4.5
Negocios y EconomíaISBN | 9788460592723
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Product details
Pages: 75 pages
Author: Ubaldo Cuesta
Publisher: AUTOR EDITOR
ISBN: 9788460592723
Format: tapa blanda
Language: es-ES
ISBN: 9788460592723
Synopsis of Fundamentos psicosociales de la publicidad
Este libro explora los fundamentos psicosociales de la publicidad, centrándose en modelos cognitivos y neocognitivos. Escrito por Ubaldo Cuesta, el libro ofrece una visión profunda de cómo la psicología influye en la efectividad de las estrategias publicitarias. Publicado en 1999, es una obra esencial para estudiantes y profesionales del marketing y la publicidad.
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