by Ubaldo Cuesta · AUTOR EDITOR · tapa blanda · ISBN 9788460592723
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Fundamentos psicosociales de la publicidad: algunos modelos cognitivos y neocognitivos» is the essay by Ubaldo Cuesta, in paperback (75 pages).
Work examining the psychosocial foundations of advertising, with special attention to cognitive and neocognitive models. It analyzes how psychological processes influence the effectiveness of advertising strategies and how social aspects condition the reception of messages.
Published by Autor Editor in Spanish. The work belongs to the Business and Economics category.
Aimed at marketing and advertising students and professionals interested in the psychological dimension of commercial messages.
