Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Hand-checked
Free SHIPPING
Second life
Hispanic marketing
by Felipe Korzenny · Butterworth-Heinemann · tapa blanda
6 people viewing thisViewed 0 times
4.5
Pages: 120 pagesAuthor: Felipe KorzennyPublisher: Butterworth-HeinemannFormat: tapa blandaLanguage: enISBN: ISBN 9781856177948
Choose the condition
What each condition includes
Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.
Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.
Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.
Like New — no visible signs of useNo visible marks. Cover, spine and pages flawless.
New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Synopsis of Hispanic marketing
Este libro ofrece una perspectiva cultural del marketing hispano, explorando la composición del mercado hispano/latino en EE. UU. y la esencia latina de lo 'hispano'. Analiza las consideraciones lingüísticas en el marketing dirigido a los hispanos en EE. UU., así como los procesos de enculturación, aculturación y asimilación en un horizonte bicultural. También examina la cultura subjetiva latina y su impacto en el posicionamiento, la investigación culturalmente informada, la industria del marketing hispano en EE. UU. y el mundo digital de los latinos en EE. UU., ofreciendo una visión del futuro del marketing en este sector.
More titles for fans of Felipe Korzenny
Recommended by Julia
About the author
Best-selling books in Marketing and Advertising
Best sellers
Take 3, pay for only 2 · TRIPLEUS
-
VAT included