by Нирадж Давар · Alpina Pablisher · tapa dura · ISBN 9785961450354
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«Idealnyi marketing. O chem zabyli 98% marketologov» is the marketing essay by Niraj Dawar published by Alpina Pablisher in hardcover (216 pages, in Russian).
The author argues that the most difficult competitive advantages to imitate are no longer found in the product or technical innovation, but in the customer. Drawing on cases from various companies, he shows how a consumer-centric approach allows differentiation from competitors, and details tools for collecting and analyzing data on customer interests.
The Russian edition was published in 2015 and the book falls within the business and economics categories.
Aimed at marketing professionals, executives, and business leaders across various industries.
