by Praveen Gupta · Vida Económica · tapa blanda · ISBN 9789727883202
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«Inovação Empresarial no Século XXI» is the practical business innovation guide by Praveen Gupta, in paperback, published by Vida Económica in Portuguese.
Practical guide on business innovation: it reviews the history of innovation, its framework, strategic positioning, measurement and management, and proposes an «innovation intelligence». It presents a 360º approach with concrete proposals to apply innovation directly and gain competitive advantages.
Published on November 1, 2009 in European Portuguese; 152 pages. The cover indicates «versão executiva». Category: Business and Economics.
Work aimed at professionals and managers seeking to apply innovation directly in their organizations to gain competitive advantages.
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