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La calidad del servicio. A la conquista del cliente
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Negocios y EconomíaISBN | 9788476155707
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Product details
Pages: 120 pages
Author: Jacques Horovitz
Publisher: MCGRAW HILL (FONDO)
ISBN: 9788476155707
Format: tapa blanda
Language: es-ES
Release date: 1/4/1995
ISBN: 9788476155707
Synopsis of La calidad del servicio. A la conquista del cliente
Este libro explora la importancia de la calidad del servicio al cliente en el entorno empresarial actual. Se centra en cómo las empresas pueden mejorar la satisfacción del cliente y, por ende, su viabilidad en un mercado competitivo. El autor, Jacques Horovitz, demuestra cómo la percepción del cliente sobre la calidad influye en su satisfacción y ofrece estrategias para alcanzarla.
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