La gestión del marketing directo

Synopsis of La gestión del marketing directo

This book, titled 'The Management of Direct Marketing', is a work by Félix Cuesta that explores in depth the strategies and techniques of direct marketing. Published by McGraw-Hill/Interamericana de España, S.A., this book is an essential guide for marketing professionals and students looking to understand and apply best practices in this field. With a practical and detailed approach, the author offers a complete vision of how to effectively manage direct marketing campaigns to achieve success in today's market.