Le Référencement Publicitaire avec Google AdWords

Synopsis of Le Référencement Publicitaire avec Google AdWords

«Le Référencement Publicitaire avec Google AdWords®» is a practical guide in French by Régis Micheli, Jean-Noël Anderruthy and Pascal Albericci.

Work on online advertising with Google AdWords. It compiles tricks, best practices and advanced optimizations for ad campaigns, with techniques from certified specialists. It explains how to leverage the platform to achieve results in search engines and improve the visibility of businesses and websites.

Second edition published by Books on Demand Editions in September 2014; paperback, 452 pages.

For marketing professionals and advertisers who manage Google AdWords campaigns or want to get started in search engine advertising.