by Frank Bettger · Oesch Verlag AG · tapa dura · ISBN 9783858331021
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«Lebe begeistert und gewinne» is the self-help and sales book by Frank Bettger, published by Oesch Verlag AG in hardcover (268 pages, in German).
A sales training work that proposes enthusiasm as a fundamental attitude for convincing and closing deals. It brings together personal motivation principles with practical guidelines for communication and commercial behavior, aimed at those who wish to improve their performance in negotiation and customer relations.
The work was published in 1975; the cover indicates that it is a fully revised, supplemented and expanded edition and includes a foreword by Dale Carnegie.
For salespeople and commercial agents, as well as for readers interested in motivation applied to the business sphere.
Tapa blanda
Franklin Lyle Bettger, also known as Frank Betcher, was an American self-help book author and lecturer. He was a minor league baseball player and briefly played in the major leagues for the St. Louis Cardinals as a third baseman. He is the father of actor Lyle Bettger.
