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Marcados
by Alissa Quart · Debate Editorial · tapa blanda · 239 pages
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Pages: 239 pagesAuthor: Alissa QuartPublisher: Debate EditorialFormat: tapa blandaLanguage: es-ESRelease date: 30/6/2004ISBN: ISBN 9788483065754
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Synopsis of Marcados
En 'Marcados', Alissa Quart nos adentra en el lado oscuro del marketing dirigido a adolescentes, revelando un mundo inquietante donde los adultos se insertan en las vidas de los jóvenes para influir en sus decisiones de compra. La autora analiza cómo las empresas intentan controlar las mentes y los bolsillos de los adolescentes, y cómo algunos jóvenes intentan resistir esta manipulación. Este libro expone y critica una faceta del mundo empresarial que busca reducir a los adolescentes a su mínimo común denominador, socavando su individualidad y creatividad.
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