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Marketing Communications
by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh · Pearson Education Limited · tapa blanda · 578 pages
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Pages: 578 pagesAuthor: Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den BerghPublisher: Pearson Education LimitedFormat: tapa blandaLanguage: enRelease date: 1/6/2004ISBN: ISBN 9780273685005
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Marketing Communications: A European Perspective
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Synopsis of Marketing Communications
La segunda edición de 'Marketing Communications: A European Perspective' está diseñada tanto para estudiantes de pregrado como de postgrado que estudian comunicaciones de marketing. También es útil para profesionales. El texto ofrece una pedagogía integral, que incluye ejemplos del mundo real, mini-casos, resúmenes de capítulos, preguntas de revisión y sugerencias de lecturas adicionales. Este libro explora las complejidades de la comunicación de marketing desde una perspectiva europea, proporcionando un análisis profundo de las estrategias y tácticas utilizadas en el mercado europeo.
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Patrick De Pelsmacker
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