by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh · Pearson Education Limited · tapa blanda · ISBN 9780273685005
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«Marketing Communications: A European Perspective» is the marketing textbook by Patrick De Pelsmacker, Maggie Geuens and Joeri Van Den Bergh, in paperback.
University textbook on marketing communications in Europe: strategies, tactics and the entire communications mix, from advertising and public relations to personal selling and the internet. Includes real examples, mini-cases, summaries, review questions and further reading.
Second edition, published in 2004 by Pearson Education Limited (Financial Times/Prentice Hall imprint), in English, with 578 pages.
Aimed at undergraduate and postgraduate students of marketing communications and at industry professionals seeking a European perspective on the discipline.
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