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Marketing: Conceptos Básicos y Consideraciones Fundamentales
by Jose Ramon Sanchez Guzman · MCGRAW HILL (FONDO) · tapa blanda · 544 pages
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Pages: 544 pagesAuthor: Jose Ramon Sanchez GuzmanPublisher: MCGRAW HILL (FONDO)Format: tapa blandaLanguage: es-ESRelease date: 1/1/1995ISBN: ISBN 9788448116149
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Synopsis of Marketing: Conceptos Básicos y Consideraciones Fundamentales
Este libro de José Ramón Sánchez Guzmán, publicado por McGraw-Hill en 1995, ofrece una visión completa de los conceptos básicos y consideraciones fundamentales del marketing. Dirigido a estudiantes y profesionales, esta obra didáctica e innovadora es un instrumento de consulta esencial en el ámbito empresarial. El libro está en español y cuenta con 544 páginas.
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