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Marketing: estrategias y aplicaciones sectoriales
by Rodolfo Vázquez Casielles, Juan A. Trespalacios Gutiérrez · CIVITAS · tapa blanda · 602 pages
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Pages: 602 pagesAuthor: Rodolfo Vázquez Casielles, Juan A. Trespalacios GutiérrezPublisher: CIVITASFormat: tapa blandaLanguage: es-ESRelease date: 1/10/1994ISBN: ISBN 9788447004348
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Synopsis of Marketing: estrategias y aplicaciones sectoriales
Este libro explora el campo del marketing desde una doble perspectiva: como sistema económico y como actividad empresarial. Se enfoca en el análisis de mercados y las variables que influyen en ellos, como el producto, el precio, la distribución, la comunicación y la fuerza de ventas. Ideal para estudiantes y profesionales del área, ofrece una visión completa y detallada de las estrategias y aplicaciones sectoriales del marketing.
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