by Rodolfo Vázquez Casielles, Juan A. Trespalacios Gutiérrez · CIVITAS · tapa blanda · ISBN 9788447004348
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«Marketing: estrategias y aplicaciones sectoriales» is the marketing manual by Rodolfo Vázquez Casielles and Juan A. Trespalacios Gutiérrez (Civitas, 602 pp.).
Analysis of marketing as an economic system and as a business activity. It studies markets and their variables: product, price, distribution, communication and sales force, with sectoral applications and strategies.
Published in 1994. Paperback edition in the Empresa collection of the Biblioteca Civitas de Economía y Empresa (Tratados y Manuales series). Text in Spanish.
Ideal for students and professionals in the field interested in sectoral marketing strategies and applications.
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