by Alexandre Luzzi Las Casas · Atlas · tapa blanda · ISBN 9788522437955
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Marketing de Varejo» is the retail marketing handbook by Alexandre Luzzi Las Casas, published by Atlas in paperback (367 pages, in Portuguese).
Work focused on retail trade, conceived as a practical handbook for businesses of very different scales. The author, with teaching experience, brings together Brazilian and foreign sources and proposes marketing strategies to sustain commercial objectives even in adverse environments. Each chapter proposes discussion and analysis exercises.
The cover indicates the 4th edition. This is the 2004 edition, in Brazilian Portuguese, with 367 pages.
Intended for students and professionals in marketing, administration and retail trade.
Tapa dura
