by Barto Roig, José Luis Briones · tapa dura · ISBN 9788488534200
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«Marketing directo de red» is the marketing book by Barto Roig and José Luis Briones, published by Iberonet in hardcover (343 pages, in Spanish).
The book analyzes in depth network direct marketing as a practice with economic and social dimensions: it explains how this commercial model operates, what techniques it uses and what advantages it offers, and reviews its essential aspects and possible repercussions.
The Spanish edition was published in 1993 with a dust jacket.
Aimed at marketing professionals, entrepreneurs and people interested in business models based on commercial networks.
