by AA. VV. · Deusto · tapa blanda · ISBN 9788423425969
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«Marketing en los nuevos tiempos» is a collection of marketing articles by AA. VV., published by Deusto in paperback (224 pages, in Spanish).
A selection of articles on the evolution and current application of marketing. Marketing is presented as a strategic and cultural process, focused on creating value for the customer and involving the entire organization. Topics include e-marketing, brand communities, online advertising, experiential, social, relational, children's marketing, and CRM.
Volume 1 of the Harvard Deusto Fundamental Articles collection, published by Deusto in November 2007.
Aimed at marketing and business management professionals and business students interested in sector trends.
