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Marketing: The Basics
4.3
Negocios y EconomíaISBN | 9780415779005
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Product details
Pages: 256 pages
Author: Karl Moore, Niketh Pareek
Publisher: Routledge
ISBN: 9780415779005
Format: tapa blanda
Language: en
Release date: 20/11/2009
ISBN: 9780415779005
Synopsis of Marketing: The Basics
Este libro es una guía concisa y clara para estudiantes y profesionales que buscan mejorar su comprensión de los fundamentos del marketing en un contexto global. Cubre las funciones básicas del marketing, su papel en la toma de decisiones corporativas y la importancia de las estrategias competitivas. Este texto accesible proporciona perspectivas internacionales sobre las áreas discutidas a través de ejemplos prácticos de América del Norte, Asia, Europa y Medio Oriente. Explora temas clave como la definición de marketing, su integración en la estrategia corporativa, el marketing mix, la segmentación, la investigación de mercado y la cultura.
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