Marketing web. Definir, implementar y optimizar nuestra estrategia 2.0

Synopsis of Marketing web. Definir, implementar y optimizar nuestra estrategia 2.0

«Marketing web» is the practical digital marketing handbook by Guillaume Eouzan, published by Ediciones ENI in paperback (275 pages, in Spanish).

A manual for businesses, webmasters and students who want to adapt their commercial strategy to web 2.0: it explains how to create an e-communication plan, improve site visibility, attract qualified traffic and measure ROI with Google Analytics, SEO, Google AdWords and social media. Includes checklists and advice based on the author's experience.

Part of the Objetivo WEB collection from Ediciones ENI. Edition published on May 9, 2013.

Aimed at marketing students and professionals, business owners and webmasters who want to manage their digital presence and optimize online campaigns.