by Guillaume Eouzan · Editions ENI · tapa blanda · ISBN 9782746076426
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«Webmarketing: Définir, mettre en pratique et optimiser sa stratégie 2.0» is the webmarketing manual by Guillaume Eouzan, published by Editions ENI in French.
Practical guide to defining, implementing and optimizing a webmarketing strategy in the 2.0 environment. Explains how to improve visibility, attract traffic and convert visitors into customers through SEO, AdWords and social media. Also covers online reputation, use of Google Analytics and building a digital marketing plan.
French edition, hardcover, 284 pages, published on October 10, 2012. ISBN-13 9782746076426.
For marketing and communication students and for website managers, webmasters and professionals seeking to improve their digital strategy.
