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Webmarketing: Définir, mettre en pratique et optimiser sa stratégie 2.0
by Guillaume Eouzan · Editions ENI · tapa blanda · 284 pages
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Pages: 284 pagesAuthor: Guillaume EouzanPublisher: Editions ENIFormat: tapa blandaLanguage: fr-FRRelease date: 10/10/2012ISBN: ISBN 9782746076426
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Synopsis of Webmarketing: Définir, mettre en pratique et optimiser sa stratégie 2.0
Este libro ofrece una visión completa del webmarketing y proporciona consejos para utilizar las nuevas herramientas de comunicación relacionadas con el desarrollo de Internet y el comercio digital. Dirigido a estudiantes de marketing, comunicación y cualquier persona a cargo de un sitio web que necesite implementar una estrategia digital basada en la visibilidad y la eficacia. Aprenderás a optimizar tu SEO, realizar campañas de AdWords, fomentar la participación en redes sociales y controlar tu reputación online.
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