by Mencia de Garcillan · ESIC EDITORIAL · tapa blanda · ISBN 9788473564182
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Marketing y cosmética» is the marketing book by Mencía de Garcillán, published by ESIC Editorial in paperback (173 pages, in Spanish).
The book starts from the growing interest in body care and personal image, a trend that also extends among men, to explain how the consumption of cosmetic products is shaped. It analyzes the keys to marketing in this sector: colors, shapes, packaging, slogans, and cultural values associated with beauty.
The work was published in 2005 and corresponds to the first edition; the ESIC imprint belongs to the Escuela Superior de Gestión Comercial y Marketing.
Aimed at marketing professionals and students and those working in the cosmetics industry interested in consumer trends.
