by Dan Schwabel · Kaplan Pub. · Tapa blanda · ISBN 9781427798206
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«Me 2.0» is the personal branding and career success guide by Dan Schwabel, published by Kaplan Pub. in paperback (256 pages, in English).
The book proposes a four-step method to discover, create, communicate, and maintain a personal brand, supported by blogs, podcasts, and social networks. It explains how to combine online and offline presence to attract job opportunities and avoid tedious job searches, and includes templates for résumés, portfolios, and other personal branding resources.
The original edition was published in 2009 and the work includes a glossary, testimonials, and a companion website with templates.
Recommended for recent graduates, young professionals, and human resources staff interested in personal branding.
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